How the affiliate side of our business works
This page is not a service offering. It is published so that advertisers, networks, platforms and anyone reviewing this company can see plainly what we do as an affiliate and how we are compensated.
Read this first
Affiliate marketing is not a service Lekito Marketing sells. We do not offer affiliate management, affiliate consulting, affiliate training, or traffic brokering to clients, and we are not taking enquiries for any of those things.
Affiliate marketing is simply part of how this company earns its revenue. We describe it here in the interest of full transparency, not to sell anything. The services we do offer are performance marketing and creator partnerships.
We are an affiliate, and we buy media with our own money
An affiliate promotes another company's product and is paid a commission when that promotion produces a sale or a qualified lead. That is the whole arrangement, and it is the one we operate under.
In practice it means we select an offer from an advertiser or a network, write and produce our own advertising creative for it, spend our own budget buying media on platforms such as YouTube, Meta, TikTok and native networks, and earn a commission on the transactions that result. If the campaign loses money, that loss is ours. There is no client paying us a fee to run it.
That structure is worth understanding, because it explains our incentives. We have no reason to promote an offer we do not believe converts honestly, and every reason to avoid claims that get accounts banned or generate refunds.
Categories we buy media in
These are the verticals we promote advertiser offers in. We do not own, manufacture, supply, warrant or sell any of these products — in every case the seller is the advertiser, not us.
Health & wellness
Advertiser offers in the supplement and consumer health space, where the seller can substantiate its claims and the funnel is compliant.
Financial services
Debt relief, credit and consumer finance offers — long consideration cycles that reward editorial-style creative.
Insurance & senior services
Medicare and adjacent insurance categories, where targeting, lead quality and regulatory care decide whether a campaign is worth running at all.
Consumer products
Direct-to-consumer physical products with a clear hook and a margin structure that can support paid acquisition.
Networks we work through
We operate as an affiliate through third-party networks and, in some cases, directly with advertisers. These include, but are not limited to:
- ClickBank
- Digistore24
- BuyGoods
- Madrivo
This list changes as relationships begin and end. Naming a network is not an endorsement of it, and does not imply any partnership, sponsorship or approval beyond an ordinary affiliate relationship.
Where we sit in the chain
An affiliate network sits between advertisers and affiliates. The advertiser owns the product and pays a commission for results. The network handles tracking, terms, compliance rules and payment between the two. The affiliate promotes the offer and carries the media cost.
We are the affiliate. We are not the network and we are not the advertiser, which means we do not control the product, the pricing, the checkout, the fulfilment or the support — and we are never the merchant of record on a consumer transaction.
If you bought something after seeing one of our advertisements and you need a refund, a cancellation or help with a charge, the seller named on your receipt and on your payment statement is who to contact. If you cannot work out who that is, email us the product name and the statement descriptor and we will tell you.
Three things we hold to
Not a pitch — just how the work is actually done.
Our own creative
We produce original concepts rather than rotating the same assets every other buyer is running. Creative is our working capital.
Independent tracking
We run our own click and conversion tracking underneath every campaign, with server-side events where the funnel allows, so optimisation runs on data we can verify.
Platform compliance
Scripts and pages are reviewed against the destination platform's advertising policies before production. No cloaking, no misrepresentation, no claims a page cannot support.
How the affiliate side works
Is affiliate marketing a service Lekito sells?
No. This page is informational. Affiliate marketing is something we do as a business — it is not a service we offer to clients, and we are not taking enquiries for it. We do not manage affiliate programmes for other companies, we do not consult on affiliate strategy, and we do not train affiliates.
So what does Lekito actually do here?
We act as an affiliate. We select offers from advertisers and affiliate networks, produce our own advertising creative, spend our own money buying media to promote those offers, and earn a commission when a sale or qualified lead results. The commercial risk of that media spend is ours.
Are you an affiliate network?
No. A network sits between advertisers and affiliates and brokers the relationship. We are on the affiliate side of that arrangement — we work through networks, and sometimes directly with advertisers. We do not broker other people's traffic and we do not operate a sub-affiliate programme.
How are you paid?
Performance-based commission, paid by the advertiser or by the network, only when a referred transaction completes and is accepted. Depending on the offer that may be a revenue share, a fixed amount per sale, a fixed amount per qualified lead, or a per-call payment. Our full Affiliate Disclosure sets this out in detail.
Do you sell or own any of the products you advertise?
No — and this is the most important thing on this page. We do not manufacture, own, stock, ship, sell or support any advertised product, and we are never the merchant of record. Refunds, billing, shipping and customer support are handled entirely by the seller named on the receipt and on the payment statement. We have no access to those systems.
How do you handle advertising compliance?
Seriously, because our media accounts are the business. We work within each platform's advertising policies, we do not run claims a destination page cannot support, and we do not use cloaking or misrepresentation to get an ad approved.
Questions about how we work?
This page is for information, not for enquiries about affiliate services — we do not offer them. If you have a question about our business, our compliance posture, or a product you saw advertised, we will answer it.